The entire world even as we say at current day scenario has turned into a digital cosmos. In each and every nook and corner, our universe is connected digitally and this case has cause the forming of what we today know as “digital drive” ;.Digital drive has bound the vast universe to surrender into a unitary platform with regards to communication and connectivity. The Global Centre for Digital Transformation says or explains that change within an organizational structure is the inspiration of digital business transformation” ;.Digitalization is transforming every aspect of human life. We are thriving in a time where mass production has been hooked by mass customization, where human intelligence has cause the development of a many different world that is regarded as world of digitization. The global society in current day scenario is thriving in the frontiers of digital age. The shape or idea of digitization has entered in almost every field including that of marketing and advertising communication process.
While speaking about digitization and digital marketing it’s pertinent to know what’s digital marketing? To define digital marketing it could be said it is the utilization of digital technology or digital platform for communicating marketing messages to targeted customers and at the same time frame to permit or to just accept valuable opinion and feedback of customers utilizing the platform of digitization and digital media. Digital media keeps a scope for or provision for audience interaction. The web can be denoted or acts as the main medium for digital marketing. It can be stated that internet could be the cosmos by which information is disseminated and it’s through the utilization of our smart phones and PC s that people could possibly get or receive access of the info being disseminated.
