Essentials of Marketing Research – read online

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Essentials of Marketing Research
by Joseph F. Hair Jr., Mary Wolfinbarger, David J. Ortinau, Robert P. Bush

🔍 Essentials of Marketing Research | READ MORE 🔍

• Release date: December 1, 2009
• Format: paperback, 398 pages
• Genres: business
• Publisher: Irwin/McGraw-Hill
• Language: english
• Author: Joseph F. Hair Jr., Mary Wolfinbarger, David J. Ortinau, Robert P. Bush
• ISBN: 9780073404820 (0073404829)

About The Book

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors’ years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

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