High Tech Product Launch by Catherine Kitcho – ePUB download

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This topic has 2 replies, 2 voices, and was last updated 3 years, 3 months ago by victanda.

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11/24/2020 at 2:16 AM #337588
sheleman
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High Tech Product Launch
by Catherine Kitcho

High Tech Product Launch – Click Here
- ISBN: 9780966660401 (0966660404)
- Release date: January 1, 1998
- Language: english
- Publisher: Pele Publishing
- Author: Catherine Kitcho
- Format: hardcover, 204 pages
About The Book

Comprehensive guide to effective marketing and management techniques for launching products to the market. Based on the real world experience of a prominent Silicon Valley consultant, the book outlines the processes and planning needed for a successful product launch. Included are guidelines for choosing the right collateral and channels, developing positioning and messaging, managing launch teams, and effectively using the Internet and intranets for marketing programs.

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11/02/2021 at 8:55 PM #577525

victanda
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02/08/2022 at 8:37 AM #712242

victanda
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12/18/2022 at 7:32 PM #1180577

victanda
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High Tech Product Launch by Catherine Kitcho – ePUB download | 9780966660401

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