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Influencers and followers need more protection, say MPs
MPs are calling for more protection for social media influencers and the children who follow them.
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The Digital, Culture, Media and Sport (DCMS) Committee says the growth of online culture has rapidly outpaced current employment and advertising regulations.
Their report details how some child influencers are at risk of exploitation.
They also warn that influencers are not complying with advertising rules.
DCMS Committee Chairman Julian Knight said: “If you dig below the shiny surface of what you see on screen you will discover an altogether murkier world, where both the influencers and their followers are at risk of exploitation and harm online.”
‘Lights, camera, inaction’
The Committee found the market for child influencers is booming, with many young people earning income through sponsorships and brand partnerships.The report says many of these accounts on TikTok, YouTube and Instagram are being run and managed by their parents – which raised concerns that the children were being exploited to make money.
Posting content about children can also affect their privacy and bring security risks – something MPs say should be addressed, along with ensuring a right to erasure.
But it is not just children as influencers that is a concern – it is also children as viewers.
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