(MOBI) The Art of Client Service, Revised and Updated Edition

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12/22/2020 at 1:24 AM #359212
sheleman
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The Art of Client Service, Revised and Updated Edition
58 Things Every Advertising & Marketing Professional Should Know
by Robert Solomon

🔗 The Art of Client Service, Revised and Updated Edition : Read More 🔗
- Publisher: Kaplan Publishing
- First published: April 25, 2003
- Format: hardcover, 208 pages
- Author: Robert Solomon
- Language: english
- Genres: business, design, buisness, leadership
- ISBN: 9781427796714 (1427796718)
- Release date: January 1, 2008
About The Book

If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable.

Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills.

Now fully updated and revised, The Art of Client Service is geared to the entire account team — copy writers, art directors, and planners, researchers, media executives, support staff — anyone who works with clients. With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fast-reading, actionable tips, including:

Know when to look it up; know when to make it up. (#7)

What happens when I screw up? (#51)

Respect what it takes to do great creative. (#19)

In a high-tech world, be low-tech (#46)

Be brief, be bright, be gone. (#31)

How to write a letter of proposal (#44)

The Zen of PowerPoint. (#45)

You’ll also find new chapters on technology in advertising, the changing role of client service in an increasingly high-tech era, and an updated bibliography of essential reading.

MOBI The Art of Client Service, Revised and Updated Edition. EPUB book The Art of Client Service, Revised and Updated Edition by Robert Solomon buy on iOS on Booktopia. FB2 ebook The Art of Client Service, Revised and Updated Edition Robert Solomon download on Barnes & Noble. Hardback book The Art of Client Service, Revised and Updated Edition read online for PocketBook.

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04/15/2021 at 10:50 AM #440429

victanda
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11/13/2021 at 5:28 AM #592440

victanda
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02/19/2022 at 5:42 PM #729389

victanda
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01/29/2023 at 2:53 AM #1213468

victanda
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(MOBI) The Art of Client Service, Revised and Updated Edition | 9781427796714

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