While there are, of course, Gen Zers aspiring to all sorts of lives, the top priority for this cohort of workers as a whole is higher pay, according to a 2022 survey by US job site CareerBuilder. That goes for Gen Zers who haven’t yet entered the workforce, too: 77% of college seniors in a 2020 job-seeker survey by recruitment platform RippleMatch said compensation would be the number one factor when evaluating offers.
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