A marketing dissertation is a research paper that looks at issues in the marketing profession and suggests solutions. It will cite relevant market reports, case studies, and industry best practices. It will also be backed by examples. These examples must be substantiated by credible industry claims and recorded analyses for thesis help
A marketing dissertation will also look at consumer behaviour and research methods in an attempt to solve a problem. For example, it might examine the usability of a mobile phone by Brazilian and Chinese millennials. It will also explore how their risk perceptions and usability varies. The dissertation’s objective will help in determining the research questions to answer.
When designing research objectives, you need to consider how the research will fit into the larger marketing plan. In other words, it must be aligned with the business goals. For example, a new product launch requires a different research approach from a competitor analysis. Additionally, the audience for the research needs to be carefully chosen. The research may be targeted to a specific geographic region, a particular demographic segment, or any combination of these.
