In this fast-paced market, online sportsbook and casino operators have a lot to think about when it comes to the end-to-end user experience and client journey. Everything in an app may function as intended, but what if the design falls short in the eyes of the user? The end user is ultimately what product development and testing efforts are all about. Focusing on the online gambling client experience is essential for expanding your online sportsbook, daily fantasy, horse racing, or casino business, despite the fact that it frequently ranks lower on the priority list after testing fundamental operations. Experienced bettors from Applause who are in-state testers find real-world issues and provide feedback from a manual-, payments-, user-experience-, and cross-state testing perspective. This is advantageous to my customers.