Home Forums Exchange Brokers Discussion Avatrade Ad fraud navigation and consumer privacy violations in programmatic advertising


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    Programmatic advertising is a rapidly growing and expansive $200 billion global market, with Connected TV (CTV) as its latest accelerator. Unfortunately, the sector is still plagued by fraud and abuse. consumer’s personal especially in emerging media formats such as CTV and mobile.

    The World Advertising Federation’s global losses from ดาวน์โหลด slotxo advertising fraud exceeded $35 billion last year. This is expected to increase to $50 billion by 2025, according to the WFA. It “ranks second after drug trafficking as a source of revenue for organized crime,

    but there is no one-size-fits-all advertising fraud strategy.To take advantage of the promise of mobile video advertising and CTV and measure ad performance with confidence. Business leaders need to ensure they are reaching customers, not bots,

    and meeting their business goals while still complying with the latest regulations and laws.There are important steps that business leaders can take to protect their reputation and advertising costs: Use sophisticated tools to uncover the types of ad fraud attacks your ad budget is victimized by.

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