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06/09/2021 at 8:09 AM #466956
France’s antitrust agency on เข้าเล่น slotxo Monday fined Google 220 million euros ($267 million) after an investigation found it misused its marketing powers to support its services to place ads online for free. Competitor’s spending
The sanctions are part of a deal after three media groups – News Corp, French daily Le Figaro and Belgium’s Groupe Rossel – accused Google of effectively having a monopoly on ad sales for its websites and apps.
The French regulator’s decision is an effort to balance the power struggle over online advertising in favor of publishers. which influenced businesses in the pre-internet era But it lost a lot of space as Google and Facebook grew.
The deal with Google shows the company is ready to deal with antitrust pressure. and make operational changes to the most popular advertising business tools. Its success is based on information gathered over the years.
The competition agency states that Google takes special care with its own ad space auction service AdX and to Doubleclick Ad Exchange, a real-time platform for customers to choose and buy ads.
Google does not dispute these findings. And the regulator said the company was committed to changing its operations. This includes better interoperability with third-party ad placement providers.
“We will test and develop these changes in the coming months before they are widely adopted. including some globally,” Maria Gomri, Google France’s legal director, said in a statement.
The fine is just a small fraction of the $55.3 billion in revenue Google booked in the first quarter of this year alone. Most of them come from online advertising sales.
The trial comes as American tech companies are under close scrutiny from European authorities. They are giving themselves new resources to understand the complex functions of an increasingly rapidly evolving market.
Last week, the German competition regulator said it was expanding its antitrust investigation into Google and parent company Alphabet to include Google News Showcase, a service aimed at increasing revenue for media publishers.
Facebook also found itself in the spotlight last week on inquiries from parallel competition from the EU and the UK that the social media giant was misusing data from advertisers to dominate the online classifieds market. fair or not06/15/2021 at 2:16 PM #472624
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