Customers using Ikea solar panels will be able to track usage and sell excess energy back.The latest offering from retail giant Ikea will make it easier for private homes to use renewable energy. In Sweden at least, Ikea launched a subscription service on Tuesday called
Stromma that will allow customers to buy renewable electricity from 168 solar gardens and wind turbines to use in their homes.At launch, this service will only be available in Sweden. Although a blog post announcing the service guidance states that Sweden is only the first country to receive such service and mentions its
ambition to enable our customers in all of our Ingka Group markets to use and generate more renewable energy. through our energy services by 2025.” Ingka Group owns most of Ikea’s stores worldwide.According to Reuters, Skea Solar, an Ikea partner, will buy energy from the Nordic Energy Exchange and sell it to consumers free of charge.
Customers of the Stromma service can expect a fixed monthly fee plus variable rates, but Ikea did not specify how much it will cost.Sweden customers will be able to track their energy usage in the app. The same app is available to people who buy Ikea solar panels. Those with solar panels will be able to sell excess energy back to Ikea.