The 2 Things Porn Sites are Doing to Make Billions Annually, and How You Can Too

[louannoutlaw20Participant]

<br>Internet porn is a multi-billion dollar industry. Is it because the average <br>young man’s thirst for porn and sex is instatiable?<br><br>Well, {+4407999803516} in a word, yes …<br><br>But there’s more to it than that. It’s also that porn marketers are simply<br>brilliant. Sometimes they’re shameless and unethical, but they’re still <br>brilliant.<br><br>The following two tactics are quite controversial …<br><br>Their ethics are questionable …<br><br>But the fact remains that they are driving the billion-dollar Internet porn<br>industry and making their owners a fortune.<br><br>Non-porn Internet Marketers can learn from these tactics to boost their sales<br>as well.<br><br>I don’t condone the use of these tactics, but I do condone adapting them!<br><br>You may have to adjust them to suit your industry and your personal ethical<br>boundaries, but with a little imagination you should have no problem boosting <br>your response dramatically with these tactics.<br><br>1. Tricky Credit Card Upgrades<br><br>How it Works<br><br>You’re surfing along and you’re hot for the full length version of that short<br>sexy video clip you just watched.<br><br>All of a sudden, before you can view it, you find you’ve got one quick step<br>before you can get the goods.<br><br>For one of several reasons, you’re asked for your credit card and you happily<br>give it. A few days later, your card is charged for a full one year’s subscription.<br><br>The reason for giving them the credit card varies.<br><br>It could be that they need to verify that you’re 18 years of age, so they ask<br>for a valid credit card number to prove that you are.<br>It could be that they are offering a $1 trial for the first few days of access …<br><br>What they don’t reveal in the fine print is that if you don’t cancel in a few<br>days your card will be billed.<br><br>And billed.<br><br>And billed.<br><br>Great for the porn sites.<br><br>Bad for unsuspecting consumers.<br><br>Problems<br><br>30 days later you get your credit card bill and you don’t, ahem, recognize the<br>charge. What do you do? You ask for a chargeback, of course.<br><br>The trickier and more deceptive you are at getting your customers to shell out<br>their money, the more likely they are to ask for a chargeback.<br><br>How to Adapt and Adjust<br><br>Ethical marketers still use this kind of tactic in order to make it easier for<br>consumers to make a buying decision.<br><br>Here are some guidelines:<br>a. Make sure people understand up front what they’re getting into.<br><br>If they don’t, they’re just going to complain later. Be up front and honest.<br>Yes, you can get them to give their credit card for a trial, but you need to <br>let them know that’s what’s happening.<br><br>b. Make a great product.<br><br>People ask for chargebacks if they don’t remember the charge. They also do it<br>if the charge was for a product that sucked.<br><br>Don’t suck.<br><br>Make products that make people happy and do what you can to take care of your<br>customer after the sale.<br><br>This way you get the best of both worlds. You get the increased sales of<br>aggressive tactics *and* you get happy customers.<br><br>c. Offer refunds quickly and easily.<br><br>If someone wants their money back, why fight it? You could acquire two new<br>customers in the time it would take you to win over an angry one.<br><br>Do your best to make them happy, but if they don’t respond to your overtures<br>quickly, just let them go.<br><br>2. File Sharing Hijacking<br>How it Works<br><br>You’re on your favorite file-sharing system trying to download a song by your<br>favorite artist. You load the file and suddenly find out it’s a clip from a <br>porn film with the command to visit a website to see the full length clip.<br><br>Problems<br><br>Obviously if someone expects a song from Coldplay and gets a video from<br>Jenna Jameson they might be a little miffed.<br><br>But are they? Obviously it must be working or people wouldn’t be doing it.<br>Perhaps it’s just that people are so drawn to porn that they overlook it.<br><br>At any rate, I don’t recommend trying this for yourself. That is, unless you<br>adjust it a bit …<br><br>How to Adapt and Adjust<br><br>The ethical analogue to this is fusion.<br><br>Fusion Marketing is when you see one company riding along the advertising of<br>another.<br><br>For example, when you see movies advertised on the cups of soft drinks served<br>at McDonalds, that is Fusion Marketing.<br><br>When you see films advertising products subtly (and sometimes not so subtly)<br>in the contents of the film that’s Fusion as well.<br><br>So, what’s the difference?<br><br>The difference is that Fusion marketing still gives people what they are<br>asking for. You don’t walk in expecting a film and walk out finding you’ve <br>seen a commercial (unless you just viewed Fahrenheit 9/11). If you do, <br>you’re angry.<br>The still gives you the film (what you want) *and* rides<br>along with his marketing message (the advertisement).<br><br>Porn purveyors are advertising one thing and giving another (the good old<br>”bait and switch”) which is sure to aggravate your customers.<br><br>How can you use legitimate Fusion Marketing to boost your business?<br>

[victandaParticipant]

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