Reciprocity is one of the most powerful and impact psychological biases. The phenomenon revolves around giving value to others and making them feel like they owe you. This tactic has been used by many others; it works like a charm. You as a wiki creation service can choose to incorporate the element of reciprocity. Your target audience might require certain features based on your niche that could influence them to form an inclination towards your business. This way they will be more open towards responses and your services as well, whilst engaging with your content. Do you think there are any other benefits to using reciprocity within content marketing?