Earlier this month, the rookie quartet from SM Entertainment officially joined the Givenchy family right after Valentine’s Day as brand ambassadors.
Aespa’s new role as brand ambassadors is the latest in what’s been a growing trend of fashion brands tapping into the popularity of K-pop and K-drama – from BIGBANG’s G-Dragon fronting for Chanel, EXO’s Kai for Gucci, and actress Song Hye-kyo for Chaumet and later Fendi.
And then there’s Blackpink’s members associated with different brands, too – Rose for Saint Laurent, Jennie for Chanel, Jisoo for Dior and Lisa for Celine.
What’s interesting is that it’s only been a few months since Aespa debuted with the release of their single Black Mamba in November last year. But Givenchy’s creative director Matthew M Williams seems confident that the four ladies are worth banking on.